Pick Your Play
Coverage You Can Count On
Up to 48-Hour Wear
Our camouflage concealer is designed for your life. It's transfer-proof, waterproof, and sweatproof, providing coverage that sticks so you can move through your day with total confidence.
Looks & Feels Like Real Skin
Forget heavy, cakey makeup. Mimic was created to blend seamlessly with your skin, offering natural-looking coverage that lets you feel like yourself, whether you choose to blend in or stand out.
21 Flawless Shades
We believe everyone deserves their perfect match. Our inclusive range of 21 shades has been carefully developed to cater to a wide spectrum of skin tones, ensuring you'll find the flawless shade for you.
Clean & Cruelty-Free
Feel good about what you put on your skin. Our products are 100% clean, non-irritating, dermatologically tested, and always cruelty-free. It's high-performance coverage with a conscience.
Skin-loving, worry-free formulas
CRUELTY FREE
PARABEN FREE
ULTRA LIGHT
DERMATOLOGICALLY TESTED
Simple Three Step Process
Prep
Start with a clean, moisturised skin. This creates the perfect base for smooth, lasting coverage.
Apply
Dab the Camouflage Concealer onto the areas you want to cover. Blend outward for a natural, skin-like finish.
Set
Finish with the Mimiq Setting Powder for extra hold. Light, breathable and made to lock it in all day.
Camouflage Concealer
Camouflage Concealer
A patch on your skin doesn’t need fixing. But if you want to even it out, MIMIQ gives you that choice. Our Camouflage Concealer blends beautifully into vitiligo patches, creating a soft, skin-like finish that’s long-lasting, breathable, and buildable. Whether you're heading out, dressing up, or just feeling like it, this concealer gives you natural coverage that stays where it should — sweat proof, waterproof and transfer proof.
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My Skin. My Choice.
Experience a seamless, skin-like finish that’s so ultra-light and breathable you’ll forget it’s there. Our long-lasting formula gives you the freedom to make your choice and live in it, worry-free, for up to 48 hours.

MIMIQ Trial Kit
Made for the curious, the cautious, and the just-can’t-decide-yet crew, MIMIQ’s mini kit brings you travel-sized versions of our concealer (in 3 versatile shades), remover, a soft makeup sponge, and 3 lip gloss sticks. Everything you need to test, blend, build or simply play.
Mr. Harsha Mukund
I believe everyone should have the power to choose who they want to be, on their own terms.
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What is MIMIQ?
What is MIMIQ?
MIMIQ is a high-performance camouflage concealer designed to blend seamlessly with vitiligo patches and other skin differences. It’s easy to apply, breathable, and built to last all day. It's transfer proof, waterproof, and sweat proof.
Is MIMIQ only for vitiligo?
Is MIMIQ only for vitiligo?
Not at all. While it’s designed with vitiligo in mind, MIMIQ works for anyone looking to cover skin differences like birthmarks, tattoos, pigmentation, or scars.
Is it waterproof and sweat resistant?
Is it waterproof and sweat resistant?
Yes. MIMIQ is waterproof, sweat proof, and transfer proof. It stays where you apply it, no matter the weather or activity.
Can I use it on my body as well as my face?
Can I use it on my body as well as my face?
Absolutely. MIMIQ is safe to use on both face and body and blends seamlessly wherever you apply it.



