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Beauty and You Awards 2025 - IMAGINE Award Winner!

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My Skin. My Choice.

Dermatologically Tested Camouflage Cream for Vitiligo.

  • Sweat-Proof. Water-Proof. Worry-Free.
  • Instant Coverage. Real Confidence.
  • Custom - Tone Match Technology.

Claim Your Match

Recognized By

Rated 4.8/5 based on +1,371 reviews

Life After Mimiq..

Review Photo
★★★★★
Aditi Sharma. Jaipur, India 💎 Verified Buyer

I have vitiligo near my jawline. In yoga class, light and sweat made it flash on camera. Mimiq blends it in and stays put so I can focus on the pose, not the patch.

Product
Camouflage Concealer
📦 Purchased on October
Review Photo
★★★★★
Priya Menon. Kochi, India 💎 Verified Buyer

I use Mimiq on my hands before work. It covers the patches and doesn’t transfer onto clothes. Handshakes are more normal now.

Product
Camouflage Concealer
📦 Purchased on October
Review Photo
★★★★★
Arjun Rao. Bengaluru, India 💎 Verified Buyer

I have patches on my knuckles. Riding to work in the rain or wiping my hands used to rub it off. But Mimiq stays. One application in the morning and I’m good all day. 

Product
Camouflage Concealer
📦 Purchased on October
Stays With You. All Day. Every Day.

Why Choose Us

Up to 48-Hour Wear

Our camouflage concealer is designed for your life. It's transfer-proof, waterproof, and sweatproof, providing coverage that sticks so you can move through your day with total confidence.

Looks & Feels Like Real Skin

Forget heavy, cakey makeup. Mimic was created to blend seamlessly with your skin, offering natural-looking coverage that lets you feel like yourself, whether you choose to blend in or stand out.

21 Flawless Shades

We believe everyone deserves their perfect match. Our inclusive range of 21 shades has been carefully developed to cater to a wide spectrum of skin tones, ensuring you'll find the flawless shade for you.

Clean & Cruelty-Free

Feel good about what you put on your skin. Our products are 100% clean, non-irritating, dermatologically tested, and always cruelty-free. It's high-performance coverage with a conscience.

Mimiq
Mimiq
Founder story

Mr. Harsha Mukund

I believe everyone should have the power to choose who they want to be, on their own terms.

Know More

Skin-loving, worry-free formulas

CRUELTY FREE

PARABEN FREE

ULTRA LIGHT

DERMATOLOGICALLY TESTED

Simple Three Step Process

1
Step 1

Prep

Start with a clean, moisturised skin. This creates the perfect base for smooth, lasting coverage.

2
Step 2

Apply

Dab the Camouflage Concealer onto the areas you want to cover. Blend outward for a natural, skin-like finish.

3
Step 3

Set

Finish with the Mimiq Setting Powder for extra hold. Light, breathable and made to lock it in all day.

My Skin. My Choice.

Experience a seamless, skin-like finish that’s so ultra-light and breathable you’ll forget it’s there. Our long-lasting formula gives you the freedom to make your choice and live in it, worry-free, for up to 48 hours.

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Your Exploration Starts Here

MIMIQ Trial Kit

Made for the curious, the cautious, and the just-can’t-decide-yet crew, MIMIQ’s mini kit brings you travel-sized versions of our concealer (in 3 versatile shades), remover, a soft makeup sponge, and 3 lip gloss sticks. Everything you need to test, blend, build or simply play.

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We're answerable!

We create safe products that really work and are designed to make you feel good. Any question about our products?

Check if you can find them here or 
Contact us

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What is MIMIQ?

MIMIQ is a high-performance camouflage concealer designed to blend seamlessly with vitiligo patches and other skin differences. It’s easy to apply, breathable, and built to last all day. It's transfer proof, waterproof, and sweat proof.

Made for skin that gets noticed. On your terms.

About Us
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