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Beauty and You Awards 2025 - IMAGINE Award Winner!

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The Estée Lauder Companies Announces BEAUTY&YOU India 2025 Winners - Mimiq

The Estée Lauder Companies Inc. (NYSE: EL) announced yesterday the winners of BEAUTY&YOU India 2025. This year’s program, supported by the Government of India’s Startup India and launch partner Nykaa, highlighted the emerging talent reimagining the future of beauty in India.

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Beauty Startup Mimiq Debuts in India, Targets Inclusive Skincare Space

Mimiq, a new player in India’s beauty segment, has officially launched its product line with a focus on addressing the needs of individuals affected by vitiligo, a condition that causes skin depigmentation. The company’s market entry coincides with World Vitiligo Day on June 25, a date recognized globally to raise awareness and reduce stigma associated with the condition.

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Beauty and You - IMAGINE AWARD WINNER

Mimiq, by Thayagam Innovations is a founder-led beauty brand pioneering inclusive solutions for people with vitiligo. Its waterproof, transfer-proof concealers and lip products deliver high-performance coverage backed by over a decade of research. Now expanding into tanning solutions, Mimiq aims to become a global leader in inclusive beauty.

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Mimiq Debuts in India, Redefining Vitiligo Narratives

Mimiq, a distinctive beauty brand born from personal experience, today announced its official launch in India. Mimiq isn’t just introducing a product; it’s launching a movement centered on empowerment and the profound philosophy: ‘Makeup isn’t about shame; it is about choice. Blend it, skip it, or flaunt it—it’s up to you.’

Award Winning Feature
Global Recognition

Voted #1 Sustainable Brand of 2026

We are honored to be recognized by the industry’s leading voices for our commitment to quality and innovation. This award highlights our journey in creating products that don't just look good, but do good for the planet. Our latest collection has been praised by Forbes, Vogue, and TechCrunch for its unique blend of craftsmanship and modern utility.

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