Harsha Mukund - Founder story
Video Summary:
In this video, Harsha Mukund, Founder and CEO of Mimiq, shares his personal journey living with vitiligo and the experience that drove him to create Mimiq. He discusses the emotional impact of skin-related exclusion, the frustration with existing camouflage products, and how Mimiq was developed to provide long-lasting, waterproof, and sweat-proof coverage that empowers people to make their own choices about their skin.
Harsha Mukund, Founder & CEO, Mimiq Bio Technologist | 10 Years experience in the cosmetics industry
I was only thirteen when I first encountered the painful sting of exclusion. In school, I overheard a woman speaking in another language. She told her child not to come near me. I still remember the shock in my father's eyes as he stood beside me. He broke down immediately. That moment, raw and heartbreaking, marked the beginning of my journey with camouflage.
I wasn’t looking to change who I was. I wasn’t hiding out of shame. I just needed a way to feel a little more secure, to be seen for the person I was. Over the years, as I experimented with different products, I grew frustrated. Many of the available options didn’t meet the demands of real life. They weren’t sweat-proof; they transferred onto clothes, and they faded at the worst times. It became clear that the solution had to be practical, long-lasting, and above all, empowering.
That realisation drove me to create Mimiq. At its heart, Mimiq is more than makeup. It’s a choice. It’s about reclaiming moments of vulnerability and turning them into strength. I wanted to build something that honoured the idea that if the world can’t help but cast judgments and barbs, you shouldn’t have to answer to them every single day.
Mimiq stands for more than just effective camouflage. It stands for the power to decide how, when, and where to reveal your true self. It’s a philosophy rooted in empathy, designed to give a voice to those who prefer to keep the conversations at bay without compromising on who they are. Because not everyone has the strength or the desire to hear what the world has to say. And that’s okay.
Bio:
About the Author, Harsha Mukund, a 40-year-old biotechnologist and vitiligo patient, the brand has been developed from personal experience. “For too long, living with vitiligo meant facing body shaming and societal stigma. Mimiq changes that. Now, it's about reclaiming my narrative and owning the power of choice for my skin, on my own terms,” said Harsha Mukund.
Last updated: June 2026
